5 KEY ELEMENTS TO MODERN TOWN CENTER DESIGN

Lessard Design
Lessard Design
Lessard Design
Lessard Design

5 KEY ELEMENTS TO MODERN TOWN CENTER DESIGN

A well-planned Modern Town Center incorporates current movements while remaining flexible enough to address future growth or market changes. It is a diverse, 24-hour project that maximizes an area through mixed or multiuse developments, yet remains intimate and life changing through its ability to create a social atmosphere. Successful MTCs have one thing in common; they adhere to 5 key elements that ensure lasting and memorable destinations.

THE 5 KEY ELEMENTS

RETAIL- ITS THE HUB OF VIBRANCY

1. RETAIL- ITS THE HUB OF VIBRANCY

The MTC is an energetic, forward-moving oasis where people live, work, eat and, most importantly, shop. It is retail that drives much of the MTC’s success; therefore, creating a memorable retail zone is critical to the success of the other components as well as the overall longevity of the development.

MARKET REALITY CHECK

2. MARKET REALITY CHECK

The appeal of the MTC is obvious. It offers residents and visitors an integrated, livable community with all components within a walkable, diverse setting. However, not all Town Centers are the same and there is not a global cookie cutter mix of retail to office to residential that can be replicated. It is through market analysis and studies that the needs for a MTC Development are determined.

PHASING THE ROAD TO FINANCE

3. PHASING THE ROAD TO FINANCE

Projects can succeed or fail in the phasing and financing stages, and seemingly simple components can wildly impact the entire development. Master plans must include a phasing strategy and have the flexibility required to adapt to market changes and zoning requirements. The phasing of the MTC is vital to the initial success and long term viability of the project.

PARK IT AND THEY WILL COME

4. PARK IT AND THEY WILL COME

A poorly planned parking program is the death knell for a development. Maximizing space to ensure proper traffic flow and accessibility to all components is paramount to the MTC’s future. The savvy planner will use data from the project’s market analysis to determine the type and distribution of parking throughout the community in such a way as to allow for current use and future growth.

IT’S ALL CONNECTED

5. IT’S ALL CONNECTED

A fully integrated MTC must boast connectivity between components via automobile, public transportation, and most importantly, pedestrian activity. Civic, residential, office, and retail should integrate with parks and public nodes, resulting in a flawlessly interconnected neighborhood. It is through careful placement of the various components that energy is created and sustained.

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